“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” –Coco Chanel (fashion designer, founder Chanel) Powerful Branding – Amazing Hermès Story What Makes a Powerful Brand? Branding enhances shareholder value, it can become a catalyst for better leadership, it enables a shared vision to be driven […]
Powerful Branding and the Iconic Hermès Brand
