Awakening Brand Energy Activating the 7 Brand Chakras What is a Brand Chakra? I’ve used different frameworks over the years to understand and strengthen the brand power. I developed a Brand Chakra framework after studying chakras as a way to manage human energy to achieve better outcomes. Chakras are a set of portals between the inner and outer worlds of a […]
Hospitals and Branding? More Exciting Than You Think I debated whether to write this blog, because I know many will pass on it as they think the topic is BORING. Hospital brands may indeed be boring (today), but how they got there and why they need to change is incredibly interesting. A powerful hospital brand can actually strengthen the […]
SuperBowl LI will always be remembered for the remarkable comeback and sudden death victory of Tom Brady and the New England Patriots. I will also remember it for another historic event. During SuperBowl LI, several trusted brands took a stand on different social issues in front of 111 million people – epic (tweet this). This has never been done […]
“If you have a dream, make sure you pursue it.” – Mark A. Smith (World Adventurer and Founder of Jeep Jamboree USA) Jeep owners enjoy a special world. If you’ve ever owned a Jeep Wrangler or have been intimately connected to someone who has, you know all about the secret world. The Jeep brand is […]
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